Become Their Assistant Buyer

Your New Sales Job Description

Rather than seeing your job as a salesperson, “selling to people”, start seeing the work you do differently. Stop selling to your customers and start representing them instead! Become their assistant buyer.

Becoming your customer’s assistant buyer fundamentally changes your job description. You are no longer responsible for bringing in revenue for your company. Instead, you now work for your customer. Your primary job description now reads: To help my customers select the products and services they need, at the best possible price, while always working to represent their best interest!

When you adopt the role of assistant buyer, you figuratively move around to the customer’s “side of the table” and become integral in the decision-making process. When you truly begin representing the best interest of your customers, the negative customer-salesperson polarization that typically develops when someone is “selling” something disappears, giving trust a chance to develop. And, when that happens, you’ll no longer be selling to your customers; you’ll be making decisions with them.

When you change your job description to that of an assistant buyer, you may be surprised at the sales results that follow. Everybody wins! The customer wins, your company wins, and you’ll win too!